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As a small business owner, you may wonder why it’s so important to start your own business blog. We all know that social media is king when it comes to marketing, but do we really need to be blogging, too? The answer is, quite simply, yes. And here’s why:
Posting blogs creates a space for you to connect with your audience. Running an active comments section, responding to frequently asked questions and replying to concerns is a great way to establish trust and connection with a growing community. This is also a great way not only for your audience to learn about you, but also for you to get a closer look at your audience.
Covering hot topics on your blog will mean another stream of digital footfall to your main site. You will be included in different search results and widen your target audience. Linking to your main site through the blog, and vice versa, will help create a flow that can rapidly boost your UVC (unique visitor count).
By blogging about industry services or products, you’ll be placing yourself in the eyeline of those who may need to call upon your services and skills. This is a great way to promote your business through another angle. Getting your name out into the digital space is critical to bringing in new customers.
Establishing yourself as an industry expert by demonstrating your expertise on your blog will make for a more solidified website and will authorise your voice within the community. Over time, this will add to your credit and allow you to become a leader in your field.
Blogging doesn’t have to be time consuming or overwhelming, and the benefits more than make up for the extra effort.
Contact me at firstname.lastname@example.org if you'd like to talk through your ideas for a blog.