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You may have heard about Facebook Live, especially if youâve seen that Chewbacca Mom video, originally streamed live on the platform.
This got meÂ thinking about the opportunities for small businesses. How could your company utilise the new Facebook publishing tool? I've put together some Facebook Live tips and ideas for you below.
With Facebook Live you can film and broadcastÂ video to a live audience, using your Facebook profile or your business page. It is a social media magnet. Video attractsÂ 1200% moreÂ shares than text and images posts. Combine that with Facebookâs social power and youâre on to a winner.
How to Use Facebook Live asÂ Your Business
From your business page it is very simple to use. It's similar to how youâd post a status.
- Go to your business page
- Click Publish
- Click the icon of the person with broadcasting rings around them
- Enter a description â this will act as your video title and will be what people see on their newsfeed, so make it a description that grabs their attention. This is a good place to get your industry keywords in too.
- Now you're ready to go!
Benefits of using Facebook Live to market your small business
- Good interaction: You can see how many viewers are watching live and you can comment in real time â a great way to see how well received your video is.
- Easily viewed: Once the video has gone live, it then is saved to your timeline so people can go and watch it again if they like it.
- Higher organic reach:Â Anyone who uses Facebook to market their business knows that most posts reach only a small proportion of your fans without paying for advertising. Videos reach more people without paying, compared to normal posts from your business page.
- Low cost: All you need is your smartphone, with an internet connection and a working camera, plus your imagination. Also, you donât need any fancy edits, equipment or software. In fact, authentic, in the moment, content works best.
- Choose any backdrop you like: You streamÂ live from your smart phone and so you're entirely mobile.Â You can choose any backdrop you like and stream from anywhere. Choosing a different location each time will alsoÂ keep it interesting for your viewers.
Tips forÂ Using Facebook Live For Your Business
- Make sure you have good audio: Donât have too much background noise going on so people can hear you properly and remember to speak loudly and clearly.
- Play around with different ideas.Â Facebook recommends videos are around fiveÂ minutes long, but play withÂ different lengths to see what works best for your audience.
- Include a call to action: Youâve got their attention, now get them to do something valuable, whether itâs subscribing, visiting your website or sharing the video!
- Be selective with what you choose to film - don't just record everything. Your audience mayÂ lose interest.
- Plan how to get yourÂ message across: For the best results, make sure you know what youâre going to talk about beforehand.
Ideas That Work Well on This Platform
- Behind the scenes: Film an event youâre attending or even just a typical day in the office.
- Product Demos: Show people how to use your products or similarly, show people your expertise. For example, if youâre a make-up artist, record yourself creatingÂ the latest looks.
- Q&Aâs: Ask people to send in their questions about your upcoming event, or your products or services, so you can answer themÂ live.
In conclusion, Facebook Live is a new and exciting tool that wonât cost your small business lots of money. With a clear strategy and some imagination, you could see great results. Video has never been so popular (100 million internet users a day watch videos), so youâre bound to reach people who will just love what youâre doing.
Good luck and as usual, if you have any questions, please email me at firstname.lastname@example.org.