Create Your Own Marketing Videos for YouTube – Social Matrix Website
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Create Your Own Marketing Videos for YouTube

market your business with smart video shooting

Ever wondered how to go about making your own marketing videos for YouTube?

Maybe you'd like to create an introductory video to market a new product or service, but you can't afford the production costs of a professional job. Then creating your own videos for YouTube could be the way to go.

What is it?

Shooting video with your smart phone or tablet is easy, fun and won't break the bank. You'll need to invest in some basic lighting, but you can edit your video using free software and publish it on YouTube for free when you're done. Making your own videos for YouTube can be an inexpensive marketing tool for your small business.

So, how do you do it?

Things to consider before you start

Is it the right medium for what you're trying to achieve? A short introductory video telling people about your new product or service, or about your company's vision, placed prominently on your website, or hosted on YouTube, should work well. Pretty much anything can work if it's presented in an engaging, easy to digest and interesting way.

Also, consider what it is you'd like to say. Plan it. Learn it. Don't read. Make it sound natural. Possibly write yourself some notes or bullet points to guide you, but that's it. The more natural it sounds, the better the finished result will be.

How will you brand the video? e.g. wear the company colours, or create a promotional backdrop to shoot against.

Plan the shoot. For the purposes of this post, I'm going to assume you're shooting indoors against a wall or backdrop.

You'll probably want to use a tripod to shoot the video. This means the camera will simply point at the subject you're filming. You'll want to get the framing right too and make sure the background is interesting but doesn't detract from the subject and, make sure that there's plenty of light in the place you're planning to shoot. Lighting can help here, and we'll touch on that below.

What equipment do you need?

  • Smart phone, or tablet.
  • Tripod. Anything high enough to film the subject. Or, you could use a gorilla pod or similar - this is a wrap around tripod secured to another structure at the right height.
  • Tripod mount adapter to secure your phone or tablet to the tripod. You can search online for the right one for your device.
  • Microphone. Any mic that can attach to a lapel and plugs into the headphone jack on your device.
  • Key light - this is the light, on a stand, which is used to light up the subject being filmed. In other words, if the video will be of you speaking into the camera, then you would use the key light to light yourself up.
  • Fill light - this is also on a stand and is generally placed at a slightly lower angle than the key light. This light is also shone at the subject but I like to place it slightly further away to give a more diffused light on one side, making for a more interesting shot.
  • Back light. This light is used to light up the back of the subject. In the case of a person in front of the camera, you can shine it at the person's back, slightly to one side, to generate a circle of light around them.
  • A memory stick that plugs into your device, so you can easily transfer the video files to your computer for editing and publishing.

If you don't want to fork out for all this equipment (less than £300) then shooting outside can solve your light issues if you can get a good day for it. The problem with shooting outside will be finding somewhere quiet enough to record.

If you're a Greenwich based business, you can come to the free one day course, at South East Enterprise, supported by The Royal Borough of Greenwich. More details below.

Lights. Camera. Action.

Set up your lights as suggested above.

Find a quiet place to record. I recommend recording it straight through three times from different angles. Don't worry if you make mistakes. The idea of recording straight through three times, is so that if you make a mistake on one recording, you can cut to another recording in the edit.

If you've recorded three times from different angles, when you cut to a different recording in your edit, no one will know. If you cut to another recording from the same angle, you'll see the edit when you play back, as with the best will in the world, you won't be standing in exactly the same spot for both recordings. Recording and cutting to different angles, also makes your video more interesting to view in my opinion.

All you need once you've shot your video and transferred it to your computer, is some free editing software. Most PCs come with Windows Media Player. Most Macs will have iMovie loaded or a similar editing software.

Then upload it to YouTube and link to it from everywhere. Publicise it on social media channels, your blog, your website, via email marketing, everywhere!

Want to know more?

If your'e a Greenwich based business, you can find out a lot more, including how to edit your video and publish it to YouTube on the South East Enterprise one day training course. It's free to all Greenwich-based businesses and it means you get to use someone else's equipment for a trial run before you invest in your own. All you need to bring with you is a smart phone or a tablet and you can leave at the end of the day with an edited and published (if you like) video to use as you please.

Upcoming dates can be found here.

I hope you found this post useful. Email me with any questions at lorraine@socialmatrixhub.co.uk, or see you on the course in Greenwich.

Lorraine

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