4 Reasons to Start Podcasting for Business – Social Matrix Website

4 Reasons to Start Podcasting for Business


Over the past few years, we’ve seen a significant rise in podcasting. It seems to be making a strong comeback, especially with businesses and entrepreneurs. Podcasting is providing businesses, both large and small, with an opportunity to grow their business, reach a wider audience, and promote sales. Here are our top four reasons you should start podcasting to grow your business online:

  1. Native Audience

Unlike other social media platforms, podcasts come from subscribed applications like iTunes. This means that after subscription, episodes automatically download onto the listeners’ devices, so you don’t have to hard sell or redirect them to another channel. Each episode will already be in their hands, so engagement will be at an all-time high. With Twitter, Instagram, Facebook, and other social media channels, it is important to stay in the eye of your audience. But with podcasting, there is no need for follow-up marketing. With such an easy “click-and-listen” system, your audience will gobble up content and your stats will soar!

  1. Instant Control

There are no limits to podcasting, as all you need is a microphone and your voice. You can record an episode from your home, office, car, hotel, bedroom, park… anywhere you like. Limitations are gone! Anyone can podcast. You can even start with the inbuilt microphone in your laptop or smartphone. In fact, studies show that audience members largely prefer the candid approach and want to hear something a little more personal and conversational rather than highly produced content. In other words, there’s really no excuse not to start ASAP!

  1. Expanding Content Reach

If you already have social media accounts and a blog, this is a great opportunity to spread awareness of your other channels. In each episode, give a mention to your website, professional page, or blog to increase traffic. Making your podcast a part of your social media family will give a sense of connectivity and professionalism to all the accounts… and it’s a great way to promote your site and products for free!

  1. Growth Platform

Podcasting is a growing platform that has hit an all-time high in popularity. It’s been going for around a decade but is only recently coming into its own.

Podcasting is a lot of fun and is an open platform for you to discuss news and ideas, conduct interviews, and expand the marketing strategy for your business. Now is the perfect time to start your podcast!

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