How to Build Your Audience on Twitter. Size Doesn’t Matter (Much)
A big following on Twitter does not matter as much as you may think – it’s more important to have followers who are genuinely interested in your business.
If you have only ten followers but those ten followers are constantly engaging with you and genuinely interested in what you have to offer, then that is more valuable to your business than two hundred followers who are silent and much less interested.
So, how do you find these valuable followers on Twitter? There are around 600 million worldwide Twitter users to choose from.
Check out my top tips on how to find relevant followers and potential sales leads on Twitter.
Who is your ideal customer?
It is really important that you know exactly who to target. Are your clients male or female? Are they teenagers, millennials or 40+?
Think about these questions to help you create your customer personas:
- How old are they?
- What are their goals and values?
- What are their hobbies?
- What do they read and watch?
- Where do they work?
- What is their salary?
- What are their common problems?
Once you’ve answered these questions of all your customers you should be able to see specific groups emerge. Your customers could be all of a certain age group or income bracket. They could all have similar problems that need solving and your product or service benefits them in some way; solves their pain points. Creating customer personas from your current client base helps you to market effectively to new customers.
Find them on Twitter
Once you’ve discovered who your ideal customer is, you can search for them. For example, if you’re looking for an Estate Agent, type this and your location into the search bar and it’ll bring all the Estate Agents up for you.
If your ideal customer is 30 something – search for terms such as ‘parent’ or ‘children’ as personal accounts tend to have family members in the bio and many 30 somethings have young families. Or, searching for retired will find a lot of those over 60. Similarly, searching keywords for different interests such as 'golf', 'football', 'art', 'film', etc., will find people interested in those subjects. Find them, follow them, engage with them and hopefully you'll gain a follow, a true fan and a future client.
Finally, you could also search for keywords related to the pain points your business solves. For example, searching for 'good wedding photographer Greenwich' helps a photographer find people asking for their services. You can tweet back, introduce yourself, build a relationship and hopefully get the job.
Content is king. Give those you find a reason to follow you back by creating great content. Quotes and questions are the most shared posts on Twitter and can help you display the human side to your business. Social media takes time, so make sure you post consistently to see results.
A large following may look impressive to people checking your profile but if they're inactive followers and not adding any value to your business, then they're not very useful. Relevance and quality is much more important than large numbers.
As always, any questions, email me at firstname.lastname@example.org