How To Create Business Leads With LinkedIn
Generating leads using social media can be tricky.
LinkedIn is a great resource for small businesses wanting to reach out to established ones, like companies and freelancers; but gaining leads can seem like a minefield at first.
You can pay for leads, wait for them or actively secure them with a marketing strategy. Paying for them gets you the numbers but no real value (it’s all about perception), while waiting for them can take months or years and results aren’t guaranteed.
Approaching leads with a thoughtful strategy will bring you both the numbers and the results. But where to start?
Businesses of all sizes and professions are using LinkedIn to harness its lead-generating power. We’re here to show you how with an easy step-by-step strategy that’s certain to bring results.
Your profile is a reflection of you and what you do. At a networking event, your first impression really counts, and it’s the same when it comes to your profile.
Make sure it accurately reflects what you want to portray to potential connections and leads. Create a thoughtful and professional bio and include your best business shots for your album.
Think about how you want to be perceived and what intrigues you about other profiles.
As with any social media account, you’re going to want to remain active. Create a list of business professionals and potential collaborators you’d like to work with, add them to your circle and send them a message.
This will not only create awareness around your brand but open you up to collaborations and business opportunities. Maintaining this communication is vital to keeping your business engagement high and on the minds of those you’d like to create leads with.
Publishing content frequently will keep your profile looking professional and relevant. If you have a blog, make sure to post links to each post on your LinkedIn profile too.
If you don’t have a blog, posting relevant articles and videos will keep your profile topped up. Just be sure everything posted is targeted at your audience and relevant to your brand.
The key is to get people returning to your page for information, updates and more. Becoming an industry leader and influencer means blogging regularly and posting relevant content often. Offering valuable content will make your engagement sky-rocket.
Generating business leads takes a little time, patience and work, but it can be incredibly valuable for your business. With these three easy steps, you’ll be on your way to creating business leads on LinkedIn in no time!
Good luck and let me know how you get on.