How to Create Successful Business Social Media Contests
So, you’re looking to boost your click-through rate and reward your loyal customers with a prize too? A business contest is the perfect way to achieve both.
Done right, your contest can not only increase your site visitor count but also create authentic value for your business, increase your social media following, comment count, shares and so much more!
Here’s how to create a successful business social media contest:
Provide participants with an incentive to share your contest across their social media platforms to increase your following. Simply give each entrant a chance to increase their likelihood of winning by sharing your contest with a tweet, Facebook or Instagram share.
This is easily implemented with a pop-up that appears as people enter your contest.
A huge proportion of people are active on social media via their smart phones. That means content that’s mobile-friendly will reach a much larger audience than content that isn’t.
So, make sure your contest can reach everyone on any device to maximise the impact for your business.
Share, Share, Share
Creating a social media business contest is great, but it’s only the first step. Now you need to shout about it to motivate and encourage people to enter.
The best way to let people know is by posting it across your social media platforms, promoting it through email marketing and sharing an additional blog post about it.
The wider you cast your net, the more leads you’ll gain!
Creating a sense of urgency will entice your audience to enter before it’s too late. Including a countdown clock will motivate people to enter their details for the competition, which will create more leads for future marketing.
Make sure your countdown time is long enough for the word to get out but not so long that the sense of urgency is diminished.
Between 7-10 days is best.
Lastly, choosing a prize that suits the contest and your audience is vital. Make sure it’s relevant to your business and the contest.
For example, if you run an eatery, the prize could be a 3-course meal for two; or if you’re in the tech industry, you could offer the latest hot tech gadget or software.
These prizes will resonate with your audience and are more likely to create leads.
Creating a social media business contest is a great way to gain marketing leads, increase your audience and promote your channels.
Done right, it can do wonders for the growth and success of your business.
Have fun with it!