How To Promote Your Business Locally With Social Media
Using social media as a tool to connect with customers and create new business leads is great, but how do you hit the right target audience?
Getting noticed by someone overseas isn’t ideal when your target audience is more local. So how can you use social media to promote your business locally? Read on to find out:
Facebook users can check in at local spots and hangouts, sharing with their audience where they are and promoting local businesses.
Be sure to encourage your customers to check in on Facebook when visiting your store to let people know you’re on the map. Add visual reminders and signs in seating areas or near the entrance/exit, or offer an incentive like a free drink or discount when they check in.
Use your personal Facebook page to promote updates and posts from your business page. Post regularly to your business page and make sure to share it with your personal audience.
Your likely have friends and family nearby (or at least in the same city) and they too form part of your local customer base. They’re also likely to share your posts on their page in support, so your posts will be seen by their local friends and family.
Facebook also lets you create events, allowing you to promote your business by hosting a breakfast, gathering or drinks at your venue. You could promote it as an open day or discount day and share it with your followers.
Your friends and fans will be reminded of your event nearer the time and continue to see notifications and updates you post to the event page. You can focus your invites to those who live or work near you.
Listing your city in the location field in your Twitter bio is crucial for getting noticed by your local community.
Twitter also lets you set up lists, which means you can create groups of people and businesses around certain topics. Listing your local customer base and other local businesses allows you to keep an eye on what people are talking about locally and target that audience with ease.
You can also subscribe to other users’ lists, so search for lists within your town or city to subscribe to in order to tap into the demographic.
Twitter also has an advanced search function, allowing you to search for specific words or phrases nearby. This will let you see active users, what they’re talking about and if anyone is searching for a local business like yours.
It’s a great opportunity to engage and ask and answer questions.
Instagram can be a great tool to promote your business if you have a strong visual identity. Like Facebook, Instagram lets you target your ads to users based on location.
Hashtags are another common tool—use them to search for local trends and contribute your own posts to a growing community of people.
No matter what social media platform you use to promote your business, you can always tap into your local community to increase your footfall, sales and click-through rate.
Make sure you add your location wherever possible and maintain open communication with your loyal and new customers.
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