How to Promote Your Business on Social Media
If you’re looking to further promote your brand to customers on social media (and let’s face it, everyone is on social media nowadays!), this is the post for you. Don’t worry—we won’t be advising you to hard sell your brand online (which can often scare people off). Instead, we promote an organic approach that will help your brand be discovered, enable your business to gain more online traction, and encourage your audience to become loyal customers.
Interested? Here are our top three tips for promoting your business on social media:
Micro-influencers are people who have cultivated a following that trusts their content. Bloggers, Instagrammers, and YouTubers have gained the support of those who follow them by working with honest brands and promoting their business for them. Having your brand linked to someone with a larger following and an audience who trusts them is a great way to get your message out without having to market it yourself. The key to this is finding an influencer with a similar aesthetic or vibe. The bias is then removed, and your company will gain a trusted social media presence in the process. No hard sells here—just an organic approach to modern-day product placement.
Share the Love
User-generated content is gold for business. Much like micro-influencer marketing, user-generated content consists of a post using your product or service as a theme or product placement. Happy customers are keen to share their experiences with great businesses and spread the word about their favourite products and services. This is, quite literally, free marketing. When you see content like this, be sure to respond with a comment and repost. This is a visual testimonial that will encourage trust, build your positive reputation, and create repeat customers.
Keep It Light
Social media is always changing and evolving, but there’s one thing that always remains: humour. Funny campaigns, slogans, images, GIFs, and quotes receive the highest ‘share’ rate. This is because when we’re in a state of heightened emotion (in this case amusement), we’re more likely to click and share. No matter your brand, you can always make a joke, whether it’s a trending post or even poking fun at your own company! Remember to keep your content light, and don’t be afraid to make a joke every once in a while…and not just for your own sake. It will do your marketing a world of good too!
In truth, people don’t like to be bombarded with sales pitches and branded content. However, by using micro-influencers, reposting user-generated content, and packing your marketing posts with laughter and fun, your content will be a lot more digestible…and you may just gain a few fans in the process!