How To Use Video In Your Small Business Marketing
Looking to take the next step in your marketing campaign for your small business? Creating videos to support and promote your business will increase your customer engagement, boost your online presence and bring traffic to your sites.
Video production may sound complex, but with modern technology responding to customer’s wants, producing video content for your business couldn’t be easier.
In fact, 88% of businesses say that video is an important part of their marketing strategy. With platforms like YouTube and Vimeo and apps like Vine and Snapchat, sharing video content takes moments and has a further reach than any other marketing medium.
Videos are not only the people’s preferred form of communication and of receiving information, but 74% of online traffic will be video-based in 2017. That’s a staggering amount of people looking for video content from small businesses like yours.
So how do you get started? Firstly, it’s important to build rapport with your customers – let them know your business is something they can rely on for quality and service.
This can be implemented with a short video introducing your company’s mission and unique selling point (USP). For creative companies, this can also lead to a ‘Meet the Makers’ series where each video profiles a colleague and their role within the company – showing them building a prototype, sharing their personal story, or explaining an integral part of their job role. This can help create a ‘buzz’ around your products or services and will steer clicks through to your site.
Once the customer has a sense of what you offer, they’ll probably want more specifics. Now is a good chance to create short videos including product demos, testimonials, presentations, and how-to videos. Shorter videos (1-3 minutes) and GIFs can be shared on social media channels including Facebook, Twitter and Instagram and longer videos are perfect for adding to blogposts for a modern, professional tailoring.
With a whopping 98% of users saying they’ve watched explainer videos to learn more about a product or service, you’ll be hitting a larger crowd than ever.
YouTube is the second largest search engine in the world. People are streamlining their company message to make the most of this almost entirely video-based medium. Creating, uploading and sharing your video content is simple and easy but there are a few things to consider before you get started.
Learn how to create your own marketing videos for YouTube here. With each video you are able to create call-to-actions, promote brand awareness, and encourage interaction and sharing. Using YouTube to drive traffic to your preferred location is easy with video.
Adding key phrases like “To find out more, click the link below” will drive more traffic to your site and allows for organic movement. To promote brand awareness, simply add a watermark to each video, have a backdrop with the company logo, or use annotations which are easily added through YouTube’s in-site editing suite.
YouTube’s community is unrivalled and one of it’s most important features. This is due to it’s content creators keeping an open dialogue with their audience. Encouraging interaction is as easy as making sure your audience knows to write comments, questions, reviews and more in the video commenting box. Responding to comments lets your audience know you are aware and keen to help / support them, building a strong sense of community and unquestioned customer service.
Only 3% of consumers say they’d never share a branded video, meaning a staggering 97% of consumers would happily share it with their friends and social networks. Making great, shareable content is easy with video platforms at your fingertips and an audience just waiting for your videos.
As usual, any questions, don’t hesitate to contact me on