Increase Your Readership with These 7 Types of Blog Post
Some blog posts reach a wide audience and some barely make it off the ground. It can be frustrating when your hard work doesn’t quite pay off the way you’d like it to, but the following 7 tips can help you increase your readership and website traffic.
Here are 7 blog post tips sure to increase your blog readership and if your blog is posted on your website, your website traffic too.
Listicles, also known as list posts, are one of the most shared blog posts for business. This is because not only do they tend to be short and punchy, they also provide a lot of information in an easy to read format.
If you’re short on time, or need to get a post live asap, this is a great option because it doesn’t require masses of text or long paragraphs.
Simply put together a collection of tips (like this one) or resource links and a sentence or two about each of them and you’re away; a useful, easy to read post for your readers to digest quickly and pass on.
People want to know as much as possible about products or services before spending their hard-earned cash and they actively search for reviews when researching the different options. If you do a good job of reviews of products or services related to your industry, they can help you grow trust with your audience and readers and will return to your site again and again to read your opinions.
A useful guide point is to start with a short paragraph introducing what you’re reviewing and why you’re reviewing it, followed by two lists.
The first list should cover what you like about the product or service and why.
The second list should cover what you think could be improved and why. This list can be followed up, perhaps in a later blog post, with alternative products or services that you feel may perform better.
End with a brief conclusion describing your experience with the product in general – you can even implement a starring system. People are looking for concise reviews so be sure to keep it brief.
Like reviews, tutorial posts attract a high number of internet searches, and so, these posts will attract a lot of traffic from new readers, which maximises your chances of reaching a wider audience.
People no longer want to read user manuals when there is so much useful and more easily digestible information out there. Also, due to the increase of online, second-hand purchases, a large number of products bought don’t even come with manuals!
So people are taking to the internet to help them figure out how to use their new gadgets. Short video tutorials about products relating to your industry will bring traffic to your business blog and can expand your audience on multiple channels.
Remember to keep it as short as possible (between 1-3 minutes per video if possible) so your audience can find the answers to their questions quickly.
Giveaways are great for getting your readers excited. The chance to win something can have people flocking to your site…because who doesn't love a free gift?
The great thing about these posts is that you can stipulate your own guidelines. Using a host like Rafflecopter enables your audience to easily follow the necessary steps to be in with a chance of winning. You can add requirements to enter, such as following you on your social media channels, signing up to your list, or commenting on your blog post, which will maximise interaction and build your following across all channels.
These are great posts for boosting interaction because people love to show their support or give an alternative opinion. Whether you choose to write about your issues with a popular gadget, your opinion about something in the news, or a controversial take on a popular topic, you could receive a greater number of comments than on any other type of post.
Guest Posts / Interviews
Having someone guest post on your blog means their audience are encouraged to your site which gives you an extra traffic source. Similarly, guest posting on someone else’s blog means their readership are introduced to you and your business.
With these collaborations, just one post can increase your audience considerably. Be sure to collaborate with someone in a similar field and if you’re the one guest posting, provide the readers with lots of links to connected posts on your website/blog. These links will validate your authority on the topic and expose them to your blog and website.
Everybody loves a secret and we can’t get enough of ‘insider knowledge’. Expose your most precious tips and tricks to entice your audience and give them the feeling of knowing something confidential. Not only will they be grateful you did, but it demonstrates your expertise.
So, what are you waiting for? Try a few of the above types of blog post out now and let us know how you get on.