Social Media Trend Predictions for 2017
We’re looking forward to seeing what 2017 brings in terms of social media, as well as new marketing and business growth opportunities. Social media is always on the move, bringing us new tools, tactics and rules that guide companies to more successful business strategies.
A new year is a time to reflect upon the past 12 months in order to guide and shape the coming year. For social media, this means figuring out what to expect in the coming months in order to stay ahead of the game… and competitors.
So, without further ado, here's what the experts are predicting in terms of social media trends for 2017:
Optimize for Mobile
Optimizing content for mobile is increasingly popular and becomes more and more vital for businesses each year. With people becoming more reliant on mobile devices and using on-the-go technology, mobile traffic has overtaken desktop traffic in 2016. Google is working on achieving a mobile-first web index, as it’s now more important than ever to ensure that the mobile experience is as clean, clear and productive as possible.
Snapchat and Instagram’s expiring content has seen huge success in 2016, bringing them to the forefront of popular social media channels. Facebook and WhatsApp have also used this technique and found success, suggesting that disappearing content is about to become even more popular in 2017. We predict that the world will see more inventive ways to embrace the expiring content trend in 2017.
In 2016, Facebook brought live streaming to the masses and YouTube is preparing to launch their Live Stream feature soon. Video has been a very popular format in 2016, showing more engagement than any other format on Facebook. With the rise of short video apps like Snapchat and features like Instagram Stories, it’s taking over the way we communicate daily. An image is no longer good enough; video is more personal, direct and now easier than ever to produce. Forward-thinking brands will be keeping an eye on this trend for new opportunities to promote their products and services. It will provide businesses with the opportunity to release engaging content that reaches the masses in an instant, while also allowing companies to pay influencers to feature their products.
Social Media Handover
As social media is an ever-growing sector of the online industry and has provided more and more opportunities for budding businesses and entrepreneurs, it’s becoming crowded, which means that standing out is increasingly difficult. Doing so on your own without much insight into the workings of SEO and marketing is nearly impossible, but thankfully, there are experts ready to help. Handing over social media accounts to digital experts has become the norm, as the world of online platforms becomes less about personal usage and more about marketing platforms for business. This trend will grow in 2017 as more businesses recognize and embrace the power of digital marketing.
It’s clear to see that 2017 is going to be an exciting year for social media and we’re looking forward to whatever new technologies and capabilities it brings to optimize digital marketing and allow small businesses to thrive. Here’s to a year of new possibilities!