The 8 Laws of Social Media Marketing
Social media marketing is a wonderful tool for getting your business noticed by a wider audience, setting your brand up for success. But diving into the world of social media as a novice can be daunting and even a little scary. There are fundamental laws of social media, and once you get the hang of these, you will be moving in the right direction, giving you and your business an edge against your competitors.
Social media can easily suck you into its vortex and cause you to spread yourself too thin in terms of your focus. It’s important that you keep focused on your speciality and unique expertise. A good marketing strategy will help you identify your niche so you can target key demographics.
Don’t be fooled by social media’s sometimes negative reputation; not only is it a great tool to spread the word, but it also allows you to retrieve data on your customer base and target audience. Successful social media marketing means listening more than talking so that you can understand what your audience needs. If you listen to feedback and engage in discussions, you can discover what’s important to people. This will help you and your business become more effective in building your reputation online.
We all know the saying “quality over quantity”, and when it comes to social media, this couldn’t be truer. It’s better to gain 500 authentic connections that are active on your channel than 5,000 inauthentic connections that have been bought or remain silent. The latter add nothing to your business, and you may as well not have them at all. Gaining valuable followers also requires distributing valuable content. Don't let your channel become a pushy promotion site; instead, share content that’s useful, interesting, and that your audience will enjoy. This is the best way to find authentic followers and develop meaningful interactions.
Building social media relationships is much like building relationships in the real world; they take time. Having a successful social media channel takes time, but it will be worth it in the long run, as it can be invaluable for your business. Just have a little patience.
Connect with companies and individuals within your niche whom you admire and who help inspire your company’s values. Building relationships with these channels will put you on their radar and may lead to mutually beneficial collaborations in the future. If you can assert yourself as an authoritative voice within your market, others will want to share and comment on your content, placing your business in front of new eyes and a larger audience.
It can be easy to forget that there are real people behind computer screens. Don’t forget that each communication is a way to connect with your audience. Respond to every message the same way you would respond to meeting someone in person or responding to an email. Building these relationships is what social media is all about, so always remember to acknowledge people who have reached out to you.
Social media is the best customer service tool you have. Through social media, you can be available to your audience and let them know you’re there to help. To let everyone know that you’re accessible, make sure you publish content frequently, interact with people often, and participate in conversations.
Seeing others share and comment on your content is a wonderful feeling and can really help elevate your business. But don’t expect this to happen without putting some effort into it. Share, comment, and like the content of other people and businesses to show your support of others in your community.
We hope you enjoyed these eight laws of social media. We’ll see you on the web!