Using Facebook Live to Market Your Business
If you’re looking to add a little extra flair to your business, adding marketing videos is a great way to stand out from the crowd of competitors.
Sometimes though, you may not have the time or equipment to publish high-quality edited marketing videos. That’s where live-streaming comes in. Not only does it allow you to affectively market your brand to your audience, but it calls for hardly any effort! Simply connect to your audience with the push of a button.
All you’ll need is a Facebook account… that’s right, no extra applications or downloads necessary. Simply hit the ‘Live Video’ button under ‘status’ at the top of your home page and you’re off! Sound too good to be true?
Here are our top tips to help you get started:
Simple is Best
Live streaming is all about communicating with your audience and creating a more relatable and raw connection. There’s no need for fancy equipment or a script, your audience wants an insider’s look at your business and brand and so taking a casual approach is best. Share a peek inside a world that’s otherwise off limits – it’s irresistible!
Little and Often
As you live-stream, your followers are notified, and so popping up in their notifications regularly will remind them of your business. A reliable schedule will make sure you never miss an opportunity to stream and will provide your audience with regular and reliable posts (which will, in turn, reflect on your business and brand).
Live streams are a terrific opportunity to open the floor to questions and comments about your business. Those with hankering questions are able to put them to you easily and your customer service status will improve immeasurably.
Give your followers a chance to type their comments while you answer FAQs to get the ball rolling. Not only will this help promote your brand as approachable and honest, but, it allows you to hear and respond to common comments to progress and perfect your business.
Change It Up
When you attend business conferences and networking events, make sure you live stream as much as you can. This will give your videos a well-rounded insider look and keep content fresh for returning visitors. In fact, any occasion you think your followers might be interested in can provide you with video shorts that can add to your brand and be an interesting media marketing tool.
So, what are you waiting for? Grab your smart phone and get marketing today!